Majority of the companies in the IT space start off with a bunch of super geeks who view life very differently and almost live each day to create an invention. Many think that if they do not create an Eienstienish show piece, then they would end up in hell
Well we surely need people like this, they are the ones who have got the power to create something new, something which can make our life more simple.
But most of the time these highly creative, gift to man kinda innovators end up making far to futuristic products which do not have a market right now and hence they are not able to monetize their effort
A lot of innovation driven start-ups hence start of by building the product, purely driven by their individual brilliance and then go to the market to test the waters. Majority of them return empty handed. Everyone appreciates their product but very few put their dollars on them, hence forcing 80% of these brilliant creators to shut shop and then work for someone
Some even try hard. They believe a super Sales guy can sell anything. That is true to an extent, a average Sales guy can even win you an account but would not ensure long term success of the product
The fact is you need a Product Manager on board when you start your venture. Let the innovators decide the technology and the PM the right way to channelize their brilliance
Friday, June 18, 2010
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