Wednesday, June 9, 2010

Everybody wants to make a Product now

Indian IT companies of late have changed their approach towards IT business. They are slowly moving from being IT Service providers to being IT Product providers. Its not coz of the recession, which made a lot of companies opt for this approach. Of course with a lot of changes happening in US government policies and more so they becoming more strict with allocating visas to work in their country, have accounted for the shift.

But majority of them have realized that, its the products in which they can make the most of their money. And well if we can provide resources to other product companies then why can't we build it our self

A lot of start ups have mushroomed in India and mojority of them are making products. Obviously their target audience is still US and Europe. But yes, they have got into the mode of making products for them and not just service them

The question is do we have the required Product Management expertise to make high quality International products.

Everyone feels that they know the technology and hence they can make everything. But the real question to ask is do we know what products to make

I have seen very few Product Managers in India. Its not that there aren't any. Majority of them have landed there by accident, but very few have chosen it

Its a complex position to be in , where not only do you have to understand the market dynamics and build strategies around it, but also access its feasibility and get it executed

A lot of people have ideas but very few can execute them. I guess the execution factor is the only attribute which differentiates a actual PM from a wanne-be. Many would argues that its the revenue, but I can fight my case

Product Manager would now be in huge demand in India. Its an amazing opportunity for people who have done failed businesses in the past (mind you the experience of failure counts more than success ), or for people who wanted to do business, but didn't have the required resource or guts to start their venture

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